Nine frames, one light

Shot over a morning in a concrete stairwell in Milan, north-facing, no fill. Nobody is posing, because nobody can hold a pose for four hours.

Stairwell, full length
0107:40
Base Shirt, three-quarter
02 — BoneLinen, 165 g/m²
Utility Jacket, walking
03 — DepthWaxed cotton
Merino yarn, macro
04Hawick, 12 gg
Soft Knit, on body
05 — Bone220 g/m²
Wide Trouser, hem
06 — StoneBiella
Doorway, receding
0711:15
The Overcoat, collar
08 — Depth640 g/m²
Horn button, macro
09Prato

On these frames

Every image on this site is a flat panel in one of the five brand colours, labelled with the photograph it stands in for. There are no photographs because there is no brand: inventing a look with borrowed stock imagery would undo the one thing Velum is built on.

See the six garments